VIVATIS-Group, together with the LIMAK Austrian Business School, is looking for new innovative ideas for two leading brands of its subsidiary Maresi Austria GmbH – Maresi and Knabber Nossi.
This innovation contest aims to generate innovative ideas for a successful further development of the two brands Maresi and Knabber Nossi, and their product-portfolio. We invite all participants to think about how new customer needs can be satisfied with innovative concepts, how the brand awareness of both product-portfolios can be improved, and how existing and new target audiences and market segments can be addressed.
The possibility of contribution is quite open: Which products do you want to find on supermarket shelves in the future? How could current products be improved? How should the design look like, and which target groups and costumer need to be addressed?